01 — Swag
USB sticks don't close deals.
They attract tire-kickers collecting free stuff, not the buyers you flew across the country to meet. The branded pen ends up in a landfill by Tuesday.
Trade show lead generation · Las Vegas & Nationwide · Since 2017
Trade show lead generation your attendees will line up for.
ExpoTraffic sets up a fully lit headshot lounge inside your exhibit. Attendees register by name and email, receive LinkedIn-quality headshots in minutes, and your team leaves with 250+ opt-in, named leads per show day.
Trusted by AWS · LinkedIn · IBM · Dell · CrowdStrike
250+ opt-in leads per show day
10–45 min avg. booth dwell time
100% named, opt-in contacts
3 min photo delivery per guest
Get show pricing
Tell us about your event. Steven will reply personally with the right setup, staffing, and price range.
Headshot lounges delivered for
The expo problem
Most booth budgets buy foot traffic — not leads.
You flew the team across the country, shipped the 20×20, booked the hotels. Now the booth needs to justify itself. Here's why most activations don't.
02 — Games
Spin-the-wheel burns time.
Fifteen seconds of engagement, no opt-in capture, nothing your team can follow up on — and nothing the attendee wants to share on LinkedIn.
03 — Photography
A photographer isn't an activation.
Documentation photography captures what happened. A headshot lounge is what makes it happen — a magnet attendees line up for, voluntarily.
Your booth budget deserves a better answer.
The activation
What the trade show headshot lounge includes.
The ExpoTraffic trade show headshot lounge is a complete booth lead generation system — not a photography service. Here is everything we bring to your floor.
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Studio lighting on your booth floor
Studio-quality two-light setup with a clean, professional backdrop. Indistinguishable from an in-studio LinkedIn headshot — on a convention floor.
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Real-time retouching & delivery
Attendees walk away in under 3 minutes with a polished headshot already in their inbox — ready to post before they reach the next booth.
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100% opt-in, named lead capture
Every headshot tied to a named, opt-in contact. Name and email captured at registration. Clean CSV export delivered at the close of each show day.
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Organic post-show reach
Attendees post their new headshot to LinkedIn and tag your booth. Your brand keeps moving through their network for weeks after the floor closes.
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Show services integration
We file all electrical, rigging, and show-management paperwork with Freeman, BDA, and GES. You do not touch it.
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20 years of booth-floor experience
Steven Joseph has run this exact activation at CrowdStrike Fal.Con four consecutive years. No learning curve on your dime. No surprises on show day.
Real-time retouching
Their photo is in their inbox before they reach the next exhibitor.
Real-time AI retouching processes every image automatically — smoothing skin, removing glasses glare, cleaning the background, correcting brightness — in the time it takes the guest to walk back to your sales team.
Not batch-edited the night before. Not "we'll send finals in two weeks." Every image. Every guest. Included.
Every image. Every guest. Included.
See it live
Watch the activation run on a real show floor.
The line, the camera, the on-site editor, and same-day delivery — simultaneously — on a live convention floor.
The Full Activation
Live convention floor footage — the booth line, studio setup, and real-time headshot delivery running simultaneously.
Setup Timelapse — ACFE · Mandalay Bay
From an empty ballroom to a fully operational headshot lounge — the complete build in under a minute.
The experience
What it feels like — for everyone in the room.
For your attendees
People line up for a great headshot.
Once word spreads on the floor, they seek out the booth with the crowd. What they find is a professional experience, not a kiosk. Great headshots require human direction — the right angle, expression, moment. That's what they get. That's why they share it.
For your team
Fair warning: they won't thank you in the moment.
You'll likely have the busiest booth on the floor — by a wide margin. Longest dwell times. Largest volume of vetted leads your team has ever worked at a single event.
Your sales staff will be exhausted from two days of back-to-back conversations with qualified people who came to them. They'll thank you later.
How it works
Four steps from booking to bankable ROI.
Strategy call
We scope booth size, show dates, target lead volume, and branding. 30 minutes. No commitment required.
Show build
We integrate with your booth vendor — Freeman, BDA, or GES. Lighting plot and backdrop are coordinated 72 hours before doors open. All electrical and rigging paperwork is filed by us, not you.
Run the floor
The lounge opens when the doors open. Lines form within the first 20 minutes. Your sales reps work the queue while we work the camera.
Deliver the list
End of each show day: CSV of every lead, full-resolution gallery, and social-ready assets for your marketing team. The list is yours, clean and complete.
From the show floor
Real booths. Real lines. Real leads.
Attendees have posted thousands of ExpoTraffic headshots to LinkedIn — tagging exhibitor booths for weeks after the show closes.
Services
Four services. Every stage of your event calendar.
Flagship · Most requested
Trade Show Headshot Lounge
Best for convention and trade show exhibitors who need to generate and capture qualified booth leads. The longest line on the floor — every show day.
Outcome: 250+ opt-in, named leads per show day.
From $5,000 / show day
→
Internal · SKO
Sales Kickoff Headshots
Best for revenue and leadership teams assembled for a sales kickoff or company-wide offsite — when your entire go-to-market org is in one city for 72 hours.
Outcome: 80–150+ uniformly branded, LinkedIn-ready headshots per photographer per day.
From $4,500 / day
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On-site · Corporate
In-Office Headshot Days
Best for law firms, financial services, F500 companies, and distributed teams needing consistent, on-brand employee headshots at HQ or a regional office.
Outcome: 15–20 polished, on-brand headshots per hour. Studio-quality without the studio commute.
From $3,500 / day
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Coverage · Conferences
Convention & Event Photography
Best for conference organisers, sponsoring companies, and corporate event teams needing coverage of keynotes, breakout sessions, receptions, and sponsor activations.
Outcome: Same-day hero selects. Full gallery within 72 hours.
From $2,200 / half-day
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Results, in their own words
From Fortune 500 booth owners.
★★★★★
"Four times the number of leads from the previous year. The ROI conversation in our Q2 review was short."Tomen TseEvents Marketing · Amazon Web Services
CrowdStrike Fal.Con, Las Vegas
★★★★★
"We now have people around the booth consistently throughout the day rather than just at break times. Traffic has increased about 25% since we started offering headshots with ExpoTraffic."Carrie KellyDirector of HR · ACFE
★★★★★
"It was great working with you and you really helped make our presence at the event top-notch. The attendees are thrilled with their headshots!"Kelly KyerGlobal Director, Technology Vertical Marketing · LinkedIn
★★★★★
"Surpassed all lead-gen goals for the show. The booth was the talk of the convention — we're already booked for next year."Tim AlbrechtPartner Marketing · Amazon Web Services
★★★★★
"The hundreds of people that came through our booth just to get a headshot was so remarkable. We were able to spend such quality time getting to network due to you being there."Carrie GableSenior Account Manager
★★★★★
"Thank you so much for providing such a great crowd-generation experience in our booth. We absolutely knocked it out of the park."Alex GantSenior Marketing Manager · Evidera
"We don't sell USB sticks or mouse pads. We generate trade show leads — with a provable return on your booth investment."
— Steven Joseph · Founder, ExpoTraffic
FAQ
The questions buyers ask before booking.
Still unanswered? Steven reads every quote request personally and replies within two business hours.
steve@expotraffic.com
What is a trade show headshot lounge?
A headshot lounge is a professionally-lit photography station set up inside your trade show booth that offers free, instantly-delivered LinkedIn-quality headshots to convention attendees. It is one of the most effective booth activations for driving qualified B2B leads — typical output is 250+ opt-in, named leads per show day.
How many leads will I actually get?
A typical ExpoTraffic lounge generates 250 or more qualified leads per show day. Every attendee registers by name and email before stepping in front of the camera. Your sales team gets a fully-permissioned contact and 10 to 45 minutes of dwell time with a real decision-maker.
What does it cost?
Headshot lounges start at $5,000 per show day in Las Vegas. The standard 3-day Las Vegas package is $15,000, all-inclusive. National 3-day packages start at $18,000. SKO and in-office engagements are priced separately — see full pricing or request a quote for your specific event.
How far in advance should I book?
Most trade show bookings come in 60–90 days before the show. CES and larger multi-day shows often book 4–6 months out. We run one activation at a time — if your show date is confirmed, contact us early.
How is this different from hiring an event photographer?
An event photographer documents what happens. A headshot lounge is a complete lead generation activation — premium lighting, a trained operator, real-time editing, instant delivery, and an opt-in registration system engineered to create a line. Only a lounge converts passing foot traffic into captured, named, opt-in leads.
Do you travel for shows outside Las Vegas?
Yes. We travel to any major U.S. trade show market. National 3-day packages start at $18,000, all-inclusive. Regular markets include San Francisco, Chicago, Orlando, New York, Austin, and Boston.
What happens to the leads after the show?
At the end of each show day, you receive a clean CSV with every attendee's name, email, and timestamp. All contacts are 100% opt-in. You own the list.
Do you work with our booth vendor and show producer?
Yes. We have working relationships with Freeman, BDA, GES, and most major show producers. All electrical, rigging, and show-management paperwork is handled by us — not your team.
Who actually runs the activation?
Steven Joseph is the lead photographer on every engagement. Based in Las Vegas since 2009, shooting professionally since 2004. He has run this activation for AWS, LinkedIn, IBM, Dell, CrowdStrike, and more. For larger booths, a trained second shooter and on-site editor join the team.
Do you offer sales kickoff and in-office headshot days?
Yes. Sales kickoff headshot days start at $4,500/day per photographer (Las Vegas). In-office corporate headshot days start at $3,500/day. See all services →
Your next show is already on the calendar.
Most exhibitors book 60–90 days before the show floor opens. The strategy call is 30 minutes and there's no commitment.
Request Show Pricing →Or email steve@expotraffic.com directly.