From booking to bankable ROI.

Four steps, eight weeks, one photographer who's done this at major trade shows across the country four consecutive years.

Home/How it works

Strategy call

We scope booth size, show dates, target lead volume, and branding. 30 minutes, no commitment.

Show build

We integrate with your booth vendor (Freeman, BDA, GES). Lighting plot and backdrop delivered 72 hours before doors open.

Run the floor

Lounge opens with the doors. Lines form in the first 20 minutes. Your reps work the queue while we work the camera.

Deliver the list

End of show: clean .CSV of every registered guest — name, email, and timestamp — delivered at close of show.

What actually happens on show day.

6 weeks out

Kickoff call. We confirm booth dimensions, electrical access, and WiFi. You send us your brand guidelines if you'd like the registration experience customized with your logo.

Day before doors

We're in the booth during move-in. Lighting goes up during your vendor's build window - no conflict with rigging or A/V. 45-minute test shoot at end of load-in to lock exposure against your final booth colors.

Steven Fogarty building the lighting rig on the convention floor during setup

Show day

Doors open and so does the line. A QR code at the back of the queue lets guests register in under 30 seconds. Steven runs the camera — no interns, no subcontractors. Each guest spends approximately 3 minutes in front of the lens. Within 60 seconds of their last shot, a personalized email arrives with a link to their private gallery containing six or more retouched headshots, branded with your company's logo.

End of show

You receive a clean .CSV of every registered guest — name, email, and timestamp. Delivery is at the close of the show. If you'd prefer a daily export at the end of each show day, just ask. The file is clean, complete, and ready to load into your team's workflow Monday morning.

What your attendees experience.

1 — They get in line.

No appointment needed. A QR code at the entrance to the headshot station lets them register in under 30 seconds — name and email, done. The registration page is branded with your company's logo.

2 — They meet the Styling Ambassador.

Before stepping in front of the camera, each guest is greeted by the Styling Ambassador — ExpoTraffic's on-site concierge role. The Styling Ambassador offers a mirror and lint brush, checks for jewelry askew, fly-away hairs, and anything else that would distract from a great photo. Guests are coached on posing and put at ease before they ever see a lens. When they're camera-ready, they step into the headshot station.

3 — They step in front of the camera.

Studio-quality lighting. A clean, professional backdrop. Steven spends three minutes or less with each guest, capturing multiple shots at the best angles. Most people walk out surprised at how comfortable it felt.

4 — Their phone buzzes before they reach the next booth.

Within 60 seconds of their last shot, a personalized email arrives with a link to their private gallery. Inside: six or more retouched, professional-grade headshots — skin smoothed, background cleaned, glasses glare removed — automatically polished before they hit the inbox.

5 — They choose their favorites.

The gallery stays up indefinitely — we recommend guests download their photos as soon as possible. Guests download their headshots and share to LinkedIn at any time.

Advanced Retouching (optional upgrade)

If the sponsor has elected to offer Advanced Retouching, guests will see the option in their gallery to select a favorite image and request more personalized editing. The sponsor decides whether to pre-pay this upgrade for all guests or to make it available as a guest-pay option at approximately $19 per image. Advanced Retouching is not automatically available — it is offered only when the sponsor opts in.

What we need from your team.

Space

12×12 booth footprint

Absolute minimum is 10×6. Bigger booths let us run two cameras in parallel and double throughput.

Power

120v · 20 amps

Standard show-floor drop. We handle the electrical order with your booth vendor.

Data

WiFi or Ethernet

1-5 Mbps sustained is enough. We bring a hotspot as a backup - because show WiFi.

Staff

One Styling Ambassador

A single person from your team to greet attendees and direct the queue. We do everything else.

Leads

Clean .CSV export

A complete, clean .CSV delivered at close of show each day. Name, company, title, and opt-in confirmation for every lead.

Brand

Brand color palette

Your color codes, delivered 3 weeks before the show. We select the solid-color backdrop that best fits your palette.

Ready to scope your show?

30 minutes. Zero commitment. At the end of the call you'll have a real lead-target number and a real price.

Book the call